What we do

  • We believe in the incremental approach: we define dynamic and modular communication strategies;
  • We give value to contents: digital tools and technological innovation are always a means and never a purpose.
  • We bet on team work: collaboration and confrontation let us find new solutions for each project.

Branding and positioning

who you are. What you do. What distinguish yourself from other people. Why you?

Creating/strengthening and improving your positioning is fundamental for each success strategy. After all, as Jay Conrad Levinson wrote in the popular book Guerrilla Marketing “We prefer dealing with people we like”.

Creation of a new brand:

  • Study of the positioning (Scenario, marketplace and competitor entities analysis);
  • Study of the naming (brand and product);
  • Manual creation of coordinate image and logo;
  • Company Profile definition (mission, language and target);
  • Packaging and promotional material creation (brochure, flyer, presentations).

Strengthening an existing brand:

  • Positioning study (market analysis, analysis of competitor entities, target identification);
  • Restyling of the coordinated image manual and of all communication materials (digital and paper)
  • Existing instrument optimisation and definition of the web strategy.
Coffee Guru
Rigadritto

Website & Development

The website is an open window on the world, that makes you always visible and reachable.

We realize customised websites, blog and portals. Our platforms are mobile-friendly, realized in a Multilanguage way and suitable for all necessities.

We realize mobile-friendly and Multilanguage web platforms (CMS or customized):

  • Definition of the navigation tree (user experience studio, individuation of sections);
  • Layout creation (dedicated graphic or standard template);
  • Platform’s configuration and customisation;
  • Creation and revision of texts in SEO perspective;
  • Development of the responsive version (tablet and mobile);
  • Integration of Newsletters, Blogs and dedicated platforms (for example e-commerce);
  • Social Plugin activation, with link at the social account;
  • Google Analytics enrolment and sharing of the report.

Social Media Strategy

Telling and sharing your own values to create a direct dialogue with your customers.

Elaborating efficient web strategies allows you to dialogue in a direct and functional way with prospective and acquired customers, and, at the same time, to improve your brand visibility.

Boscareto

To do the job of community management in the best way, it is firstly necessary to develop an editorial plan. More specifically, the expected activities for the development of an editorial plan are:

  • Customer’s interview (philosophy, market trend, positioning evaluation, identification of the destination target);
  • Sharing of the Cronoprogramma with the activities to do (manner, time, involved tools);
  • Content strategy elaboration with guidelines and content proposals to insert on the web.

Once having obtained the necessary information, it will be possible going on with the opening and the management of the dedicated channels (Blog, Facebook, Twitter, Google Plus, Linkedin, Instagram, YouTube):

  • Creation of the page (profile and cover images insertion, information and description);
  • Conception and management of editorial contents (publication in multiple languages);
  • Conception, management and monitoring of adv campaigns (for specific trade segments);
  • Publication of photo galleries and press review;
  • Consultation about the development of exclusive offers and special initiatives for the community;
  • Sharing of critical elements and user’s requests;
  • Traffic data analysis and report sharing (on quarterly basis).

Media Production

1, 2,3 click. Are you ready to show the best part of you?

We realise video and photo shooting with professionals: this is fundamental for the companies’ marketing, because it increases the fame of the brand, it makes customers loyal and permits to reach good levels of conversion.

We realize videos suitable for each necessity.

More specifically, we deal with:

  • Ideation of the format creative concept;
  • Script writing;
  • Realisation of corporate videos, animated graphic, interviews/documentaries and short videos for social channels.

 

We realize professional photo shoots, taking advantage of people specialized in individual sectors (for example, the “hotellery” field):

  • Institutional photo shoots (catalogue, home page, gallery)  ;
  • Product shooting for e-commerce platforms;
  • Shooting for social networks (Facebook and Instagram).

Project Management

Each project requires full attention by each figure involved.

The capability of innovation and the success of a company are more and more linked to the capability of “managing projects”. The Project manager has a strategic role, and it is better to not underestimate that.

The Project Manager does many activities:

  • Definition of the project’s feasibility;
  • Evaluation of time, phases and ways of realising the project;
  • individuation of the necessary resources;
  • Coordination of the activities of individual resources or project groups;
  • Analysis and monitoring the progress of the project phases.

Professional Advice and Training

Transmitting the know-how and sharing strategies to develop the project all together.

We organize detailed studies and internal training sessions in companies about the use and the interaction with social media in the professional field.

We activate social CRM programs and we analyse with our customers solutions that let companies internally structuring to be efficient on social web.